Is that source in your story a woman?

Annie Anderson
Engagement and Inclusion Manager
Public Insight Network

Gender breakdown via PIN 2011Women’s Media Center has some startling statistics about the crisis of representation in the media. In 2010, according to the Global Media Monitoring Project, only 24% of the people interviewed, heard, seen, or read about in mainstream broadcast and print news were female. Let’s digest that for a second…. we live in a nation that is 51% female, yet one of the most powerful tools at our disposal, the press, is gravely un-diverse.

Additionally, on 84 new websites monitored, women were the subject for only 23% of stories.

Let’s get real right now. Media is failing when it comes to gender representation not only of sources in stories but also of journalists and reporters. The silver lining is that PIN does a whole lot better.

For all PIN informed pieces of content from 2011, 48% had women as direct sources or insight providers. Obviously PIN newsrooms are doing a vastly better job of equal gender representation in their content.

I would love to hear thoughts on why people think this is so. Is it that the network, by design, makes it easier to find insightful women? Is it because the majority of PIN analysts in partner newsrooms are women themselves? Or is it something else? Email me:

Annie Anderson Engagement and Inclusion Manager
Public Insight Network

Annie Anderson has the privilege of working with PIN partners around the country, providing training, coaching and support. In the last two years she has focused on diversifying and growing the Network. She specializes in community engagement opportunities and counseling.

While earning a master’s in public policy from the Humphrey School, she yearned for journalism by the people that could inform and respond to policy. Enter PIN: journalistic civic agency at its finest. She deeply believes that everyone is an expert and knows their own experience better than anyone else.