A detailed guide to PINCamp 2013

Michael Caputo
Engagement Manager - Public Insight Network
American Public Media
Download the Guidebook app to access the mobile version of the PINCamp schedule.

Download the Guidebook app to access the mobile version of the PINCamp schedule.

(Updated – 6/3/13)

With apologies to Groucho Marx, I do want to belong to a club that has these folks as members.

Do you know that nearly 50 people from 28 news organizations around the country have registered for PINCamp? Most of you are from public radio stations. But we also have journalists from the print, online and television world, as well as university instructors.

If the company you will keep doesn’t get you excited, maybe the discussions at PINCamp will. Below is a detailed guide to PINCamp 2013 in St. Paul. Alongside these sessions, there will be opportunities to meet with PIN staff one-on-one to talk through technical questions and get hands-on training with the PIN tools.

To access the schedule on your phone, download the Guidebook app. Then, go to “Download Guides” and search for PINCamp.

Thursday, June 6

Breakfast and an APM welcome
8:00-8:45

Real examples of engaging the community
9:00-10:15

Meet some PIN partners who have worked community involvement into their content. WITF’s (Central Pennsylvania) Transforming Health is a multimedia project about health care, its quality and its costs. Interactive producer Colette Cope will talk about how she used PIN to engage with people in the community and how that engagement guided reporting and led to stories on the air. Caitlin Shamberg of KCRW (Los Angeles) will talk about her station’s approach, through social media, to opening up dialogue about Los Angeles’ “Eastside” and “Westside” neighborhoods. And Stefania Ferro of WLRN/Miami Herald will share the steps she took to launch PIN-fueled coverage of Florida’s latest legislative session.

Presenters
Colette Cope – WITF
Caitlin Shamberg – KCRW
Stefania Ferro – WLRN and the Miami Herald
Daniel Rivero – WLRN social media editor

Moderator
Joellen Easton – APM

Go beyond your audience
10:30-11:45

Typical newsroom audiences tend to trend older, whiter and more affluent, yet we all want to access the insights of those who are younger, less affluent and/or part of immigrant or minority groups. How can we use PIN to reach hard-to-reach areas? We will convene a panel that has used PIN to connect with a diverse group. Amanda Peacher has used Oregon Public Broadcasting’s volunteer program to expand and diversify its PIN, bringing in new story ideas and amplifying the voices of under-represented community members. And Kat Chow of NPR will introduce you to an entire campaign designed for deep engagement with sources around issues of race.

Presenters
Amanda Peacher – OPB
Kat Chow – NPR’s Code Switch

Moderator
Annie Anderson – APM

Lunch and learn (Games and stories)
Noon to 1 p.m.

While we feed your body… you get to play a game. Well, actually you get to hear how games are being used to explain public policy and tell a story. Juli James of Arizona State University’s Center for Games & Impact will demonstrate some of the games that can gather data and help tell stories.

Presenter
Juli James – Innovation Initiative Coordinator – Center for Games & Impact

PINCamp12

Participants from PINCamp 2012 gather after a day of workshops in St. Paul, Minn. (Public Insight Network photo)

Making online reporting work for community building
1:00-1:45

Many reporters for legacy print or broadcast organizations see online as secondary to their main job. But what if a reporter’s online work could be woven into their day-to-day work? What if the online expression was a window into the journalist’s reporting process — a living document that provides fuller context by connecting the stories a journalist reports? Wouldn’t that create new content and also complement the reported story?

Dr. L.J. Thornton leads us in a discussion of how online content can add to a reporting stream without being a heavy lift and how that work can help community building, an important part of the PIN process.

Presenter
Leslie Jean Thornton – Cronkite School, Arizona State University

Moderator
Michael Caputo – APM

Solving community problems with PIN
2:00-3:15

It makes sense for newsrooms to organize reporting around “problems” rather than “topics.” This framework creates meaningful content that plays a real role in improving lives and becomes an indispensable service. Cole Goins of the Center for Investigative Reporting will lay out guidelines for a “problem-solving” approach to journalism, and will talk about how PIN partners can work with sources, community members and each other to highlight potential solutions to a particular issue. Dave Peters of MPR will discuss his solutions-based reporting effort, Ground Level, a multimedia project that focuses on issues – and the people trying to overcome them – in Minnesota communities beyond the Twin Cities.

Presenters
Cole Goins – CIR
Dave Peters – MPR News

Moderator
Joellen Easton – APM

Taking advantage of PIN’s big data
3:30-4:45

As journalists, we often see PIN as a wealth of stories. But, seen differently, it’s also a wealth of data. What does PIN’s big data look like? And how can we use it, combined with other data, to engage audiences deeply while maintaining their trust? With the upcoming launch of the PIN publishing tools, the possibilities will be endless. This session will touch on what’s possible without getting too technical, and will be an opportunity to work toward defining the boundaries of big data use and ethics.

Presenters
Ryan Kellett – Washington Post
Peter Karmen – APM

Moderator
Alison Brody – APM

Friday, June 7

Breakfast and gathering
7:30-8:15

Turning sources into storytellers
8:30-9:45

How can a station help PIN sources become reliable storytellers? Turning sources into storytellers allows PIN journalists to learn more about their source community and can be an empowering experience for people who participate. But creating storytellers takes work. PIN analyst Stefania Ferro will share how Miami’s WLRN turns sources into community commentators, telling their story in their own words. We will give tips on how to make the turn from response to commentary. And we’ll also share tips on taking audio from sources and producing it so that they are telling the story in their own voice.

Presenters
Stefania Ferro – WLRN and the Miami Herald
Daniel Rivero – WLRN social media editor
Samara Freemark – PIN at APM

Moderator
Michael Caputo – APM

What do you know about PIN success?
10:00-10:45

During a PINCamp workshop, journalists discuss many topics, including how to use the PIN effectively, collaboration between newsrooms and community engagement. (Photo by the Public Insight Network)

PINCamp workshops will include discussions on how to use the PIN effectively, collaborating between newsrooms and strategies for effectively engaging communities. (Public Insight Network photo)

Kate Fink has been studying PIN as part of her dissertation research at Columbia University. She’s visited PIN newsrooms, surveying and interviewing people who use PIN, and analyzed the content of PIN queries and responses. She’ll be sharing the results of her research and talking about how newsrooms can encourage sources to tell stories and share experiences. She’ll also discuss ways to define PIN success in terms of audience, impact and content.

Presenter
Kate Fink – Columbia University

Moderator
Michael Caputo – APM

Why you have to invite feedback and, yes, criticism
11:00-11:45

Newsrooms must create journalism that invites engagement and collaboration with their audience. But what does it take to have an engaged newsroom? To invite collaboration internally and externally, you have to be open to feedback, even criticism. Are you willing to hear it and adapt? University of Missouri’s Joy Mayer, who specializes in community engagement and journalism, will talk about welcoming feedback in the newsroom and how it fits in with PIN-style journalism.

Presenter
Joy Mayer – University of Missouri

Moderator
Michael Caputo – APM

Lunch and learn (PIN’s Insight Pages)
12:00-12:45

While you take in some food, APM will serve up some understanding of the major revisions in AIR. That includes the ability to build question forms and ways to publish pages – the Insight Pages.

Presenters
Michael Caputo/Tara Kieffer  - APM

The source relationship: When the boundaries are challenged
1:00-2:00

The Public Insight Network hopes to create a relationship with sources, to email them on topics and sometimes to lean on them as the newsroom decides which direction to take the story. So what happens when a source relationship through PIN goes beyond sharing information, when that relationship becomes more personal or ambiguous? KPCC’s Ashley Alvarado and KUOW’s Carolyn Adolph will help start a discussion by sharing stories about a source relationship taking an unexpected turn.

Presenters
Ashley Alvarado – KPCC
Carolyn Adolph – KUOW

Moderator
Alison Brody – APM

The partner collaboration realized
2:15-3:30

With nearly 80 newsrooms using PIN, just how far can our organizations go when it comes to sharing responses, PIN data, queries and reporting? The answer is that we’ve barely scratched the surface. We will hear from PIN journalists who work with a committed media partner and who have teamed up with other PIN partners. It’s all about creating a collaborative spirit to serve audiences.

Presenters
Linda Lockhart – St. Louis Beacon
Ashley Alvarado – KPCC
Jeff Jones – APM

Moderator
Annie Anderson – APM

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Michael Caputo Engagement Manager - Public Insight Network
American Public Media
A belief that journalism could better connect with those who need the information led Mike to the Public Insight Network in 2006. He served as a PIN journalist for the Minnesota Public Radio newsroom, then he coached and counseled newsrooms around the country on the PIN tools and the PIN approach.

Now as engagement manager, he focuses on the sources in PIN by designing strategies to grow the network, directing engagement with sources and assessing the source experience. He specializes in planning and convening forums that serve journalism, from roundtable discussions to events that can fill a hall.