ONA finalists use PIN to drive reporting

Annie Anderson
Engagement and Inclusion Manager
Public Insight Network

Congratulations to the thirteen PIN newsrooms nominated for the Online News Association’s 2013 awards! They are: WAMU, AxisPhilly, EarthFix (via OPB), St. Louis Beacon, NPR, MPR news, Harvest Public Media, SCPR, The Center for Public Integrity, The Center for Investigative Reporting, WLRN-Miami Herald News, The Washington Post, and Marketplace.

Here are some examples of the myriad ways some of these newsrooms have made use of PIN to, as ONA puts it, push “the envelope of innovation and excellence in digital storytelling and distribution.”

  • St. Louis Beacon (finalist in General Excellence in Online Journalism, Small category): PIN is a part of their everyday news reporting and they are “glad to have the PIN as a tool to help us tell better stories.”
  • WRLN-Miami Herald News (finalist in Online Commentary, Small category): Their Flawed but Fabulous commentary sparked this query so that their commentary writer can gather material for his Flawed But Fabulous column and they recently hosted a South Florida trivia night for Flawed But Fabulous, also driven by PIN.
  • SCPR (finalist in Explanatory Reporting, Medium category): PIN provided the ability to have queries in three languages to inform their Bilingual Learning series, connected the reporter with sources at Semillas charter school (“not an easy thing to do, if you know the area”) and was heavily involved in the in-person program. One surprising outcome of this series – many new German-speaking students became sources!
  • EarthFix, via OPB (finalist in General Excellence in Online Journalism, Small category and Explanatory Reporting, Small category): This six-newsroom collaboration was made easier through the use of the PIN platform for gathering and sharing insights. One PIN query for their Coal in the Northwest project received more than 100 responses and informed reporting on coal trains. Their multimedia piece involving voices from the community was largely made up of sources from PIN.
  • Harvest Public Media (finalist in Explanatory Reporting, Small category): Many PIN sources provided insight for the reporting in their American’s Big Beef series, from discovering sources with personal and professional experience in the beef industry, to connecting directly with consumers.
  • MPR News (finalist in Breaking News, Medium category): Producers used PIN to quickly gather stories and photos from people living through the Duluth flood in real time.
  • Center for Investigative Reporting (finalist in Gannett Foundation Award for Innovative Investigative Journalism, Medium category): At least two PIN sources were incorporated in stories in their Returning Home to Battle series and they received more than 100 responses to their queries, which helped to inform the reporting.

We are proud to work with all of you.


Annie Anderson Engagement and Inclusion Manager
Public Insight Network

Annie Anderson has the privilege of working with PIN partners around the country, providing training, coaching and support. In the last two years she has focused on diversifying and growing the Network. She specializes in community engagement opportunities and counseling.

While earning a master’s in public policy from the Humphrey School, she yearned for journalism by the people that could inform and respond to policy. Enter PIN: journalistic civic agency at its finest. She deeply believes that everyone is an expert and knows their own experience better than anyone else.