New Hampshire Public Radio
Is your utility "nudging" you to use less power?
PSNH is running a experiment in the hopes of curbing some energy use. It's sending some customers extra information in each bill, comparing that month's energy use to past months - or to the energy use of other households in the area. That extra info, the thinking goes, will get customers thinking a little more about their energy use, and might lead some of them to cut back a bit.
This kind of practice is known as "nudging" - a way to get people to change their behavior without feeling like they're having to make a change. PSNH is one of several utilities trying to "nudge" customers into decreasing their energy use.
Are you, or is someone you know, a PSNH customer who's receiving this extra information in your bill? Or are you a customer of New Hampshire Electric Cooperative taking part in its program to cut energy use? If so, tell us about your experience below.
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