Every day, sources in the Public Insight Network add context, depth, humanity and relevance to news stories at trusted newsrooms around the country.
American Public Media provides journalists with the tools and training to tap PIN’s growing Network of sources, engage their own audiences, and produce high-quality journalism.
Using our industry-leading platform, journalists and citizens reach beyond pundits, PR professionals and polemics to inform themselves and each other, strengthening the communities they serve.
The Public Insight Network is built on transparency, trust, curiosity and collaboration. People like you sign up to share knowledge and insights with journalists, helping them cover the news in greater depth and uncover stories they might not otherwise find.
Journalists target questions to sources based on demographics, geography, expertise or interests, and capture that intelligence in a confidential clearinghouse for future reference. PIN can be a useful source-finder on deadline. But it’s most powerful when used early in the reporting process to test hunches, unearth angles, provide important context, even reveal the right questions to ask in the first place.
Some sources end up in stories on air, in print or online. Others prefer to just help journalists get at the heart of a story. Nothing you share is ever published without your explicit permission.
What you can expect by becoming a public source
E-mails asking for your insight on issues that are or should be in the news; you respond only if you have knowledge, or forward to a friend with relevant experience in the topic.
An occasional follow-up call or e-mail to get more information.
An open line for you to tell journalists and news organizations what stories are important to you, your family and your community, and help them set coverage priorities.
An occasional invitation to Public Insight Network events in your area.
No spam, marketing calls, or requests for money — your information is private and is not shared outside the PIN circle of trusted journalists.
You may be called on to help with national stories through American Public Media programs, such as Marketplace, local newsrooms such as MPR News or partner newsrooms around the country.
Your insights will make the news better…
By giving journalists first-person information, new story ideas, a wider range of perspectives and insights that help to identify and explain under-covered or emerging issues.
By broadening the PIN network of sources and strengthening the news media’s connections with diverse people nationally and regionally.
By helping us create deeper and more relevant reporting based on a diverse range of sources.
So sign up now – and help create a more informed media and engaged public.